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Founder rate · $250 · until June 30

The course I built for the version of me that didn't know how to start.

Nine modules. Seventy lessons. The exact playbook I used to build a million-plus-follower audience as a working orthopedic spine surgeon — without compromising my career.

9
Modules
70
Lessons
180
Days of Access
Lock In Founder Rate — $250 $450 public rate starting June 30
The Problem

You're a busy professional. You want creative output without compromising your career.

01
The fear of the wrong post

One slip, one HIPAA-adjacent comment, one tone-deaf joke at 11pm — and your career is in someone's screenshot folder.

02
The "what would I even talk about" paralysis

You're an expert in something specific. But "expert" doesn't translate cleanly to "content." You don't know what to film, how often, or how to make it not feel cringe.

03
The time math

Editing a 60-second reel takes 90 minutes. You don't have 90 minutes. You barely have 30.

The advice most courses give you is: "post more, just post anything." That works if you're 22 and don't have a license to lose. It's terrible advice for you. This course solves it differently.

The Promise

What you'll actually know how to do by the end:

  • Pick a content niche that uses your professional credibility as an unfair advantage
  • Set up a profile and post your first piece of content that doesn't make you cringe
  • Film and edit a video on just your phone in under 20 minutes — start to finish
  • Stay compliant with your profession's rules without sounding like a corporate disclaimer
  • Build a content calendar you can actually keep up with around clinic, court, or class
  • Charge real money for brand deals with a rate card that doesn't undersell you
  • Set up the LLC, the contracts, the FTC disclosures, and the quarterly tax payments
  • Stay sane, consistent, and inspired through year 3 — when most creators quit
About Me

Hi. I'm Dr. Iggy.

I'm an orthopedic spine surgeon — you might know me as @doc.iggy on Instagram and TikTok. I trained in orthopedic surgery in Dallas and completed my spine fellowship in Los Angeles.

For the last 7 years, I've documented the path and lifestyle of pursuing a hard career — and built an audience of over a million people across platforms while doing it. I've also monetized that platform along the way, without compromising my career, my license, or my time.

This course is for busy people who want the same — to express themselves creatively, build a real audience, and turn it into income, without burning the career they spent a decade building.

I started getting DMs from doctors, lawyers, financial advisors, and high-performers in every field asking how I did it. By the end of last year, that number had crossed 2,000+ — and I can't 1:1 mentor 2,000+ people. So I put every framework, every video script that worked, every honest mistake, and every "I wish I knew this earlier" moment into 70 lessons.

If you've been waiting for permission to start — this is it.

What's Inside

9 modules. 70 lessons. Built for working professionals who don't have time for fluff.

Every module ends with a homework assignment AND a Guided ChatGPT prompt. You walk out with something built, not just notes you'll never re-read.

Module 01
Start Here: Your Why as a Professional Creator
6 lessons
Why "professional creators" play a different game than influencers. The Scalable Reputation Principle. Content for leverage, not fame.
Module 02
Set Up: Your Creator Foundation
6 lessons
Picking your platform. Profile setups that pass the professional sniff test. Public, private, or anonymous?
Module 03
Define It: Your Brand, Story & Content Direction
8 lessons
Your origin story. The Content Buckets Method. Visual identity. The 2-of-3 Value Framework.
Module 04
Protect It: The Rules of Engagement
7 lessons
The Professional's Paradox: visibility vs. safety. The 7 Rules. Compliance breakdowns by profession (medicine, law, finance, education).
Module 05
Show Up: Consistency, Confidence & Mindset
8 lessons
Fear of being seen. Confidence through repetition. Why 2 posts a week beats 7 posts a month.
Module 06
Create It: Filming, Editing & Finishing
8 lessons
Your phone is the camera. Filming fundamentals. Hooks and the 3-Second Rule. CapCut in 10 minutes.
Module 07
Get Paid: The Professional's Monetization Playbook
12 lessons
The 7 ways professionals actually monetize. Brand deals, rate cards, affiliates, digital products, speaking, pricing, negotiation.
Module 08
Protect the Bag: Legal, Compliance & Tax
7 lessons
LLC vs. S-Corp. Contracts 101. FTC disclosure. Professional liability. Quarterly taxes and deductions.
Module 09
The Long Game: Stay In It
7 lessons
Burnout. Staying inspired without falling into consumption. When to pivot, when to persist. Year-3 reality.
Founder Rate

Founder rate. Open until June 30.

Save $200
$450 $250
One-time payment · Founders' rate locked in
  • All 9 modules + 70 lessons (drip-released weekly)
  • Built-in homework + ChatGPT prompts every module
  • 180 days of full course content access from purchase
  • Welcome email with login link arrives within minutes — check spam folder if you don't see it
  • Founders' rate locked in forever — no annual upcharge
  • 14-day money-back guarantee, no questions asked
Lock In Founder Rate — $250

On June 30, the price moves to $450 and stays there. There's no second founder cohort.

FAQ

Common questions.

When does the course content release?

Module 1 is available immediately when you buy. New modules drip weekly so you don't get overwhelmed and so you actually do the homework. By week 9, you have all 70 lessons.

How much time per week does the course require?

About 2–3 hours of video lessons + 1–2 hours of homework per week. Total runtime is roughly 10–12 hours of content, but the work is in the doing, not the watching.

I'm in medicine / law / finance / education / nursing — does this apply to me?

Yes. Module 4 specifically breaks down compliance for medicine, law, finance, and education. The frameworks generalize to every regulated profession.

I've never filmed a video. Is this too advanced?

No. Module 6 starts with "your phone is the camera" and walks you through filming, lighting, audio, and editing in CapCut. Zero prior experience required.

Will this teach me to go viral?

No. This teaches you how to build a real, durable audience that respects you and pays you over time. Going viral is a side effect of consistency, not a strategy.

How long do I have access?

180 days of full course content access from your date of purchase. After the access window, your founders' rate is locked in for any future renewal.

What if I buy and

The next post is the one that matters. The course is just the map.

If you've been waiting to start, this is the moment. Founder rate ends Wednesday, June 10. After that, the door closes at $450 and stays there.

Lock In Founder Rate — $250

Questions? Email [email protected] — I read every one.